Australian chain Smiggle laughs all the way to the bank after UK expansion

Stationery retailer with sights on kids' pocket money has pursued an aggressive store-opening plan "I was in Smiggle and my mum said 'I wish there were some chairs' but other than that Smiggle is amazing," is the professional assessment of the eight-year-old budding retail analyst Bridie O'Brien. Her father, Patrick, a retail expert at the GlobalData consultancy, had called on his daughter's expertise as the London schoolgirl is exactly the target customer of the Australian chain that has taken ...